Carlos GarciaCarlos Garcia - Founder - FYI Technologies
Leslie Flowers - Trailblazer for Women - InterviewLeslie Flowers is a speaker, author, performance catalyst who has founded multiple companies. She has decades of experience in the corporate world long before she became a serial entrepreneur.
In this interview, we discuss what inspired Leslie to found her businesses, who she built her businesses to serve and how the women she serves benefit from her programs and expert coaching.
Data Tells and Story SellsData tells and story sells. Your Stories Have Power, so put your stories to work for you.
The Power of StoryYour stories have power so why not put your stories to work for you?
Designing DestinyYou do the work we show you how to design your destiny!
Milky Way - ManifestoThese are the core principles we've built our coaching practice to provide. Join us in the Story Lab.
Do The WorkDoing The Work
Storytelling Drives SalesStorytelling is as old as mankind. Humans are wired for story. A story has the ability to change the biology in humans.
Science now tells us what Plato knew 2,500 years ago "Those who tell the stories rule society.
We should all do the work to become the best storytellers and story listeners we can be.
Our team at The Art of Standing out - Story lab are here to help.
Defining your ideal prospectDefining your ideal prospect - sales strategy
We do customer research to know our ideal prospects almost as well as they know themselves. Once we have defined our ideal prospect we drill down even further in order to validate that we are thinking and feeling what they think and feel. Our goal is to know the narratives of our ideal prospect as well as they do.
When you have done the work to learn your Customer's Narrative as well as they do, that is when you begin to know your IDEAL PROSPECT.
Defining your buyer profilesWe gain knowledge when we build empathy maps and knowledge of our ideal clients is what powers marketing and sales to success.
The power comes from the maps ability to expose the story (narrative) of our ideal customer(s). Within the stories of our ideal buyer lie the things that keep them awake a night and the things the celebrate.
The knowledge we gain from empathy mapping is fuel for excelling at marketing and sales..
When we know the narrative of the people in the audience we serve, we can begin producing content in the proper context to reach, engage, nurture conversations, build relationships & convert.
In this video we work on development of our customer story. We present several tools that assist you in building your ideal prospect profiles and prospect personas.
This video presents "Empathy Mapping" which is a visual way of presenting the discrete elements that make up our ideal prospects. Empathy mapping can provide us with a summary description of our ideal prospects strengths, weaknesses and the opportunities they celebrate and challenges they experience.
Use these links to assist you with this empathy mapping exercise.
a) David Gray - Father of Empathy Mapping - http://xplaner.com
b) Empathy Map Template via Google Docs:
c) Regarding your ideal prospect, here are a few examples of questions you should be able to answer:
How do they think about their fears and hopes?
What do they hear when other people use your product?
What do they see when they use your product?
What do they say or feel when using your product, whether in private or public?
What do they celebrate about their life/business
What is most important to them?
What are their pain points in general?
What is the cause of the pain points?
What do colleagues, friends and associates say about how to resolve the pain?
Regarding their pain points, what do they think of the guidance they receive?
Do they experience pain points when using your product?
Is working with external solution providers a positive or a painful experience for them?
What does a typical day look like in their world?
Do they hear positive feedback about your company from external sources?
What do they hope to gain from using your product?
How are they changed after acquiring your product, service or solution?
What are the keywords that your customer search online for when attempting to find solution to the challenges they experience?
How to make business decisionsConfucius said, "Better a diamond with a flaw than a pebble without." Then Shakespeare wrote this “Striving to better, oft we mar what's well.” In the final analysis, we know those great minds all shared the same sentiment which boils down to what the author of Lean Canvas calls build with the intention that the first build will not be the last build. The first build will be the minimum viable product (MVP). Viable because we know what the people in the marketplace want, minumum because we want their feedback to tell us what works and what wows in our minimum build.
Speak Your TruthTracy Goodwin is a master voice coach. One of Tracy's taglines is SPEAK YOUR TRUTH. She and I sit for a conversation about how each of our stories has power. This interview shares (1) how to liberate your stories (2) how to put them to work for you.
Tracy Goodwin is a great interviewer. I was honored to sit for this interview with Tracy. You should be sure to visit Tracy's website and discover more about the amazing work she does. Here is one line from Tracy's website that informs what you gain from working with her "Re-write the psychology of your voice story and set yourself free to live the life of your dreams? Boom!
I believe our stories have power and that we should do the work to make our stories work for us. Tracy believes our voice is the instrument we employ to share our stories and when we practice maximizing how to use our voice instrument our stories will become more irresistible, engaging and memorable.
So grab your favorite beverage, find a comfortable spot to relax and enjoy my conversation with Tracy Goodwin.