The Power of Big Data & Psychographics – Buyer Persona Development

The technology showcased in this video is a bit scary. I mean the fact that there is a system of computers, algorithms loaded with massive amounts of data on the habits, beliefs and temperament of each of us is intimidating. I imagine one way to look at the technology is to seek to understand it so we can understand how to make our own informed political decisions. The flip side is to understand how to call our ideal prospects to take action on the products, services we offer.

The CEO of Cambridge Analytica presents how his technology enabled Ted Cruz to make a compelling run for POTUS.

This video is important because each of us has the same opportunity to understand our ideal customers in detail.  I suggest you listen well because if you do not your competitors are and in that case you ignore the message shared by CEO Nix at your company’s peril.



Brand Storytelling @ Cannes This Year: Don’t Miss These Insights

With the prestigious 2014 Cannes Lions festivities coming to a close, it’s almost sinful not to blog about a major theme during this year’s “Oscars of the Advertising industry” event… Brand Storytelling. The importance of brand storytelling in this year’s Cannes Lions was highlighted by another Chipotle story-styled campaign win. This time, the company won the […]