Creating your signature story requires you to produce an intriguing, authentic, narrative. Ideally you create a signature story for yourself and your business. Everyone working in customer facing roles should have a signature story to share.
A signature story is NOT a compilation of dry facts or product features, functions or description of roles and responsibilities. The signature story explains why you love the work you do while explaining how you to do it. The signature story enhances the perception of the company you represent.
The short video attached was produced for LifeBouy. The company was headquartered in England when it launched in 1895. Lifebouy became the most popular hand soap in the United States in 1923. Life Bouy is no longer produced in the United States. All production is now done in Cyprus. Lifebouy’s major markets are now the emerging markets of South America and Asia.
The narrative shared in the video illustrates how village folkways are integral to all village life. What’s compelling about this signature story is how it makes us feel empathy for the families and the village children. Leave a comment below and let us know how you felt while watching the video.
We all have an insightful, thoughtful and compelling message to share about our vision, mission, brand or campaign for fixing somethig greater than ourselves.
Now, relax, and watch this video for a few moments, then reflect on how you will gather the ideas that become your signature story. When you need a helping hand we are here to show you how to harness the power of your story to reach and engage the people in the markets you serve.
Kudos to LifeBouy who may no longer be all the rage in the United States yet, they continue to create products and processes to help people of emerging societies accomplish more.
I truly enjoyed my conversation with my favorite executive coach, Blair Glaser. Why, because she has always willed solutions into the world that make meaning in the lives of others.
The template for our conversation was borrowed from a passage in a book BIG MAGIC written by Elizabeth Gilbert. In Big Magic. She wrote this book to address what she believes about the notion of finding ones passion in life.
Ms. Gilbert says she believes there are two paths people travel when finding their passion. She says some people are like jackhammers, it’s as if they are born knowing what they will do with their life. Those jackhammer people are very clear, they decide what they will become, a doctor, teacher, fireman, or astronaut. Next and perhaps most importantly they do the work to bring their aspiration into reality. Jackhammer people focus in the way an arrow focus it’s energy on it’s flight to the target. Those jack hammer people travel swift and far arriving exactly where they had planned, on target.
Then there are those people whose life is lived like a bumble bee or butterfly They travel from one flower, then another, gathering knowledge, learning and growing with each and every flight. Their journey does not flow like the flight of the arrow, quite the contrary their journey zigs and zags. Their journey travels over different fields seeking flowers rich in nourishing pollen nectar. Collecting nectar for bees is like collecting ideas, experiences, and skills for us humans. Some of us travel on life’s paths, collecting experiences until one day we take the sum total of our journey, on that day, is when we know we have found our passion.
Ms. Gilbert suggests we shouldn’t value the jackhammers journey over the bumblebees and butterflies. The route of the journey takes is not important. So what may take the butterfly and bumblebee longer to discover their lives passion. We should honor both the jackhammer and bumblebee.
Big Magic offers deeper insights into finding your passion and so much more, Be sure to grab a copy then find a comfortable chair, because you won’t be able to put it down.
This conversation tells the story of Executive Coach – Blair Glaser’s journey. Listen in, as we discover together if the trajectory of her journey, was more like the flight of the butterfly, or the bumblebee.
During our chat, Blair & I talk about:
Studying acting as a pre-teen in NYC
Studying Theatre Arts at Northwestern University
The Collective Dance
Overcoming Blocks and Obstacles
Love of Teaching
Being a Clinician
Executive Coach Role & Responsibilities
Workshops in the Woods – Nature as Teacher
Finding you power by embracing you story
Now it’s time to go prepare your favorite cup of coffee, tea. If it’s later in the day perhaps it’s the perfect time for a glass of red wine and tray meats and cheeses. Next, you’ll want to find your favorite comfy sofa or chair and settle in.
I am delighted to have this opportunity to chat with my favorite Executive Coach, Blair Glaser. During our chat, she offers insights into her journey. When you listen closely you may hear an idea, two or more for how to optimize your journey.
My goal in our chat was to illustrate for everyone listening live and on replay that finding your passion may not happen when you want it to, because it’s a journey. So, be sure to remember to take copious notes at every milestone on your journey. One day the experiences you had and the notes you took, will serve you well. Embrace the ride.
The Art of Standing Out – How our brand name became our Northstar.
Spending time working with my executive coaches helped me find the Northstar in my brand name that was hiding in plain sight. My executive coach simply pointed to what was already there in the acronym for The Art of Standing Out ~TAOSO.
This post is a story of serendipity.
The Art of Standing OutRead the text to understand what was hiding in our business name and how once accepted it became our Northstar. Watch the video podcast to hear our thoughts on the power of Storytelling and why you should learn to harness your story powers.
In 2009 I launched my social media marketing agency and named it The Art of Inbound Marketing. I was very pleased with myself when I selected that name because I had always wanted a business with my name on the masthead. Utilizing the Art of, satisfied that itch and yes, I thought I was clever using the play on words – The Art of. However, unbeknownst to me, serendipity had intervened on my behalf and bestowed “The Art of” moniker onto me and my business for a reason.
In 2014, in order to provide a more end to end suite of solutions to the customers I serve, I added a second line of business to my practice. The new line of business became The Art of Standing Out focuses on using human-centered design and brand storytelling to create compelling brand strategies. With a solid brand strategy, our clients are able to optimize their marketing which allows them to maximize sales performance.
In 2015 something almost magical happened. One day while working on a proposal and looking at the acronym TAOSO, which represents the brand name The Art of Standing Out, I realized the first three characters make the word TAO. Taoism also spelled Daoismhas shaped Chinese life for more than 2,000 years. The central principle of the TAO philosophy is everything is better when it works in harmony with everything else in the world. Merriam Webster says the TAO is the art or skill of doing something in harmony with the essential nature of the thing.
What struck me about my discovery was the intention of the word TAO was, in fact, consistent with my intention for my business. My business practices are focused on helping my clients establish alignment and harmony between the following:
What they do
Why they do it
Who they do it for
How their clients are changed after they acquire their products or service.
Initially, I thought, well that’s nice but you can not inject Chinese philosophy into your brand story. I asked myself who aside from me, a person with experience practicing Tai Chi (which is intrinsically connected to Taoist/Daoist philosophy). I was certain people would not get it, the whole idea would be a bridge too far for my clients to cross, the brand would be rejected as being too frou-frou.
This is where my executive coach enters to help me realize I had a blind spot when looking at my brand name. My executive coach shined a light on the opportunity my brand name had delivered to me, the challenge she presented was would I embrace the guiding light that shone brightly from the name #TAOSO?
Then, one day soon thereafter, I sat down with a perfect cup of coffee to read a book by Elizabeth Gilbert titled Big Magic. In her book, she wrote, and I paraphrase – As an artist, there are times when you have a great idea, perhaps it’s a great treatment for a book. You work on the book and then one day you set it aside and begin work on something else. Elizabeth says that the Muse is always watching the artist at work. When the work is going well the job of the muse is to provide a constant flow of inspiration. However, when the artist falters and falls into inactivity for far too long, the muse becomes anxious, believing the idea will not come into existence. So as guardian of great ideas and provider of inspiration the Muse moves to take your idea from you and find someone else who is ready to embrace the idea. The Muse begins looking for someone else, someone truly ready to use the idea and take persistent action. The muse moves to find someone committed to breathe life into that great idea.
So, after reading that passage in that book. I knew I was faced with a choice. Embrace the serendipity and embrace the true nature of the work I do, why I do it. My mission is to encourage businesses and business pros to work toward establishing strategic alignment between every element of their internal operations with the intent to bring the business into alignment with their external business partners, the community of fans and of course their clients.
For me, this became a big part of my evolution. Ii went from a business with the intention to make money and transformed into a business unabashedly committed to and proud of liberating this idea of The Art of was more than a clever play on my name but an integral piece of the why I do what I do and how we do it. With this realization, my brand became more complete. The intention puzzle was now clearly in focus. I now proudly allow the idea of TAO to drive our focus on helping our clients achieve alignment and harmony in all things related to their business. TAO has become central to our philosophy, our brand strategy and serves as a constant great reminder of what the work we do is all about.
And so the story goes, once upon a time, I was happy because I’d found a clever way to incorporate my name into my brand. Adding my name to my brand name, was my ego talking seeking ego gratification.
Today my perspective is completely different. These three letters, TAO when coupled with our embrace of Human Centered Design function as our twin NorthStars, guiding our business intention and interactions with the people and businesses we’ve built The Art of Standing Out to serve.
I came close to changing my business names to more something more vanilla. Now I am very glad I didn’t. The acronym TAO remains an integral part of our brand name and holds an esteemed position in our brand lore.
Now about the video of my conversation with interviewer Jonathan Tripp (attached above).
About 12 months ago, I enjoyed the pleasure of talking with the host of Jonathan Tripp Live, Jonathan Tripp. During our conversation, we talked about many things yet we always seemed to circle back to, how storytelling empowers Leaders to LEAD.
Jonathan is a great interviewer and asked thoughtful questions. There is a point during the interview where you will hear a long pause as I stop to process how to answer one of his questions. Great questions are a signature of what makes a great interviewer and Jonathan is a great interviewer.
Hope you enjoy listening as much as I enjoyed the conversation.
So, it’s time to go get your favorite beverage, and head over to that comfortable chair to tune into our video podcast. I hope you enjoy listening as much as I enjoyed the thought-provoking conversation.
Our story illustrates how each of us has blind spots preventing us from seeing, and engaging with awesome opportunities. Executive coaching works like an x-ray machine, illuminating things that are there yet you can neither see nor sense.
We are here to serve as your executive coach when we will be ready when you are. Give us a call, we would love to hear from you.
When you think you are not ready or not worthy of becoming a great leader, stop and ask yourself, if not you then who?
Each of has the same opportunity to accept the responsibility to join the ranks of successful LEADERS.
Find excerpt from article below:
When emotional intelligence first appeared to the masses, it served as the missing link in a peculiar finding: people with average IQs outperform those with the highest IQs 70% of the time. This anomaly threw a massive wrench into what many people had always assumed was the sole source of success—IQ. Decades of research now point to emotional intelligence as the critical factor that sets star performers apart from the rest of the pack.
Emotional intelligence is the “something” in each of us that is a bit intangible. It affects how we manage behavior, navigate social complexities, and make personal decisions that achieve positive results. Emotional intelligence is made up of four core skills that pair up under two primary competencies: personal competence and social competence.
Follow link below to article authored by: Dr. Travis Bradberry
For the answer: Watch Casey Neistat’s final VLOG linked below.
Casey Neistat started a VLOG in March 2015. Today he decided to stop daily uploads of his amazingly engaging video stories (VLOG). Casey amassed nearly 6,000,000 subscribers from the beginning through today, that’s 18 months of uploading a thoughtful, often funny yet always compelling video each day. Within hours of each upload, his videos would garner 100’s of thousands of views, which is simply amazing. How much money did Casey earn from his VLOG, suffice it to say the answer is LOTS.
So why would one of the planet’s most successful VLOGgers decide to kill the goose that consistently laid golden eggs, every day? Well, here is what Casey said on today’s final VLOG episode, I paraphrase:
“With each success comes a bigger more audacious goal”
Casey’s VLOG had become too easy to produce. He began the VLOG in order to ignite and inspire his creative talents each day. In order to rise to the occasion to create something awesome everyday, he created a system that made conceiving, creating, editing and uploading great content everyday. In the end nearly eighteen months after the VLOG began Casey decided the thrill was gone. The thrill of facing the daily deadline, the daily creative challenge, the challenge of discovering something about his life that would be worth sharing with millions of his followers everyday, the thrill was gone.
Casey decided to kill his golden goose in order to rise above the success of his VLOG, to strive to continue to achieve more, be more to find a new muse a new inspiration.
So what’s next?
Surely Casey will find what he is looking for and continue to create, innovate and amaze us all!
Remember, what Casey knows, great achievement is born of great sacrifice!
So what’s the lesson learned from Casey Neistat is embodied in this question:
“What are you willing to sacrifice in order to become better at delivering what you offer the people you serve?”
Leadership is service. Normally we hold back because we don’t want to be seen as driven by ego. But that just means we’re focusing too much on what others might think about us. Leadership is not about us. It’s about the people we’re trying to help.