Your Brand Story


Your brand story gives you special powers. The Greek philosopher Plato, once said: “Those that tell the stories rule society”.

Do you have a brand story to share? Your brand story includes, yet is not limited to, the story of your founding, why your products were built and, how your customers are changed after acquiring your product or services?

Storytelling is the oldest and most reliable tool available to leaders. So why do people resist telling their most thoughtful, insightful and compelling stories? Well, there is a host of reasons for keeping our stories bound up inside of us. None of those reasons are good.

How do we find inspiration for doing the work to liberate our brand stories?  The great American poet  Walt Whitman may provide us with some inspiration? Let’s read the last line of his poem Oh me, Oh Life.

“The powerful play goes on and you may contribute a verse” Walt Whitman

brand story
Walt Whitman

Each of us has a story to tell.

In his poem, Walt Whitman says, each of us may contribute a verse. I take Whitman’s words to mean to truly be a member of the human race, each of us must contribute our verse.

Each of us has that singular thing making us unique and interesting. When we embrace our uniqueness and nurture it,  is when we begin to harness it to serve us.  Once we commit to doing the work to connect with and nurture our unique brand story, the words and ideas in our brand story serve as our very own superpowers. Perhaps sharing our unique story is what life is all about. So, stand up for your story and be counted.

We all have a superpower. We have something we know how to do that once harnessed and applied can help fix the things you see as broken in the world and in need of fixing.  In order to harness those powers, first, you have to believe you are worthy.

Do you:

  • Know what makes you remarkable?
  • Possess something people always favorably remark upon?
  • Acknowledge and feel worthy of your unique gifts?
  • Share your story with your internal and external partners and customers?

Did you answer yes to any one of the questions listed above? When you answer yes,  it’s incumbent upon you to start actively share your brand story with the world. When you share your brand story, the unique attributes you’ve been gifted become known to the world.

When you choose to not share your story,  others with the same vision and passion will not know you are out there.  Brand storytelling comes with accepting the mantle of leadership. Once you share your story, people with the same interest, passion or purpose will find you.  Humans are tribal, someone has to accept the responsibility to lead.  When you decide to share your story you must also ask yourself, who will lead?  Yes, finding and sharing what you believe, is what makes your brand story. Brand storytelling does require a lot of you.  Once you begin the process, whenever your desire to lead just ask yourself, If not me, then who will lead?

Will you accept the responsibility, or will you await someone else in the crowd to step up to lead?



What follows is Oh me, Oh Life in its entirety.  If you are still on the fence wondering should I do the work to find, then share my story, when you savor Whitman’s words perhaps they will inspire you. Remember, the choice is yours, when we keep our story bound up, inside, it does not serve anyone.


Oh me, Oh life

Oh me! Oh life! of the questions of these recurring,
Of the endless trains of the faithless, of cities filled with the foolish,
Of myself forever reproaching myself, (for who more foolish than I, and who more faithless?)
Of eyes that vainly crave the light, of the objects, mean, of the struggle ever renewed,
Of the poor results of all, of the plodding and sordid crowds, I see around me,
Of the empty and useless years of the rest, with the rest me intertwined,
The question, O me! so sad, recurring—What good amid these, O me, O life?
That you are here—that life exists and identity,
That the powerful play goes on, and you may contribute a verse.
brand story


So, what’s next? When you commit to share your story and accept the responsibility to lead,  we are here to coach and guide you, on your journey.

What will your verse be?

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Brand Storytelling @ Cannes This Year: Don’t Miss These Insights

With the prestigious 2014 Cannes Lions festivities coming to a close, it’s almost sinful not to blog about a major theme during this year’s “Oscars of the Advertising industry” event… Brand Storytelling. The importance of brand storytelling in this year’s Cannes Lions was highlighted by another Chipotle story-styled campaign win. This time, the company won the […]


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