Storytelling Drives Sales

Scientific studies and neuroscience confirm for us the epic power of storytelling to reach and engage people. Because humans are wired to respond to a story, that is why storytelling drives sales.

In a research, study students were asked to make a one-minute pitch to their class.  Only 1 in 10 of the students told a story. On average the students utilized 2.5 data points in their pitch. After all the students had pitched, they were asked to take a sheet of paper and write down what they remembered from each pitch. Only 5% of the students remembered the pitches containing data, however, the study showed 63% of the pitches made using story were remembered.

Stories are memorable.

Storytelling drives sales.

the power of story

Want your presentations to be remembered, shouldn’t you be presenting your ideas using story?


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