Product development doesn’t start with the story of your factory, the technology or even the number of those features and these benefits.
Excerpt:4 QUESTIONS TO ASK BEFORE DEVELOPING YOUR PRODUCT
1. What’s the change that will happen in your customer because your product exists?
2. How will he look, feel, think and act?
3. What will he say, believe and do once he is using it?
4. How exactly will he be a better version of himself in the presence of this product?