The year 2011 was the very first time I watched the Corning Glass video where they shared their forecast for the future of how we humans would interact with technology. The video produced by Corning is titled “A Day Made of Glass” (you’ll find it attached below). I watched in amazement as the video showed data moving from one glass surface to another with ease.
The day I watched that video was 7 years ago. To appreciate how unique Corning’s vision was we have to remember how we accessed digital information way back in 2011. Yes, we had smartphones, tablets, laptops and powerful desktop computers, however, those devices each worked independently of each other. To move data from one device to another required multiple keystrokes at best and lots of head scratching at worst, but that was our digital life in 2011.
Over 50 years ago Gordon Moore, co-founder of Intel Corporation, gave us his thoughts on the future of technology when he gave us what we know today as Moores Law.
Gordon Moore proposed that computer processing speeds and overall processing power would double every two years. Today we know the idea Gordon Moore shared back then was prophetic.
We’ve come a long way baby!
When we look at the power of modern computers and compare their evolution to the evolution of another technology suite we use almost every day, the automobile, we gain perspective for the rapid growth of computing power. Let’s look at the automobile. Had automobile technologies advanced at the same rate as computers, today’s automobiles would attain speeds of 300,000 miles per hour, travel 2,000,000 miles on a gallon of gasoline, and wait for it, automobiles would cost just $0.04. That is an amazing comparison, highlighting just how fast and far computing power has come.
Computer technology is faster, more efficient and produced at a cost near zero dollars. Now we have begun to put computers in everything, and whats more we have given them the ability to talk to all of the other computers in our domains. Our cars will begin communicating with the refrigerator and thermostat at home which will communicate with the lighting in each room and even the clothing we wear. The speed and very low cost of computing power are delivering a world full of seemingly enchanted devices. Imagine a person from the early part of the last century, teleported into a major city in 2018 Surely she would think our modern world was full of enchanted devices.
The easy access to fast, efficient and low-cost computing power is what enables companies like Corning and LG to project the types of technologies they will be able to offer consumers in the very near future.
Take a few moments to watch the following videos. First, watch the video produced Corning Glass in 2011. Next, watch the video produced by LG in 2017.
So is all of this processing power a good thing or otherwise. Well, that’s a different post to write. However we all know this, our technologies have become indispensable. In many instances, we say good morning to our smartphone before we speak to our spouse. There are many great books written on the subject of how all of this tech effects us. Sherry Turkle wrote a very interesting book titled Alone Together where she tells us “Why We Expect More from Technology and Less from Each Other.” Grab this book, it’s well worth a read.
When we think of the world of marketing a selling anything in the future why would we need people to assist us in those areas when our devices will know what we need when we need it and why we enjoy product (a) over the product (b). The groundswell of technologies will only become larger with each passing week and month.
The forecast for connected technologies is 50,000,000,000 devices all able to connect and exchange data with will be real by the year 2020. So buckle up because if we thought we saw a rapid change in the previous decade we ain’t seen nothing yet. The real question each of us needs to ask is, am I ready? If, the answer is no, then what do I need to do to be ready. The short answer is #ADAPT
Get comfortable, grab your favorite beverage, and think about how these technologies will impact your personal life. More importantly, if you are a solo-preneur, founder or employee, how will these technologies enable you to reach your ideal prospect or make running marketing campaigns more costly or simply more difficult to break thru to reach and engage your audience.