The Power of Big Data & Psychographics – Buyer Persona Development

The technology showcased in this video is a bit scary. I mean the fact that there is a system of computers, algorithms loaded with massive amounts of data on the habits, beliefs and temperament of each of us is intimidating. I imagine one way to look at the technology is to seek to understand it so we can understand how to make our own informed political decisions. The flip side is to understand how to call our ideal prospects to take action on the products, services we offer.

The CEO of Cambridge Analytica presents how his technology enabled Ted Cruz to make a compelling run for POTUS.

This video is important because each of us has the same opportunity to understand our ideal customers in detail.  I suggest you listen well because if you do not your competitors are and in that case you ignore the message shared by CEO Nix at your company’s peril.

 

 

Believing In Yourself!

As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.
—John F. Kennedy

Is It Better To Be An Expert Or To Be Regarded As One? – Forbes

There’s no denying that credibility is today’s top PR currency. But what can you do to make your expert capabilities known? According to expert Ken Courtright, it boils down to these steps.

Sourced through Scoop.it from: www.forbes.com

Tom Peters authored the book “The Brand Called You” in 2003. The title of that book continues to challenge business people to take responsibility for their professional brand then do the work to nurture and grow it’s value.

 

Most people don’t take responsibility for their brand or their effort is feeble. I mean how many people do you know that have a linkedIn pagewith no picture or the job posted is the internship they had 10 years ago when they we still a senior in college.

 

Today’s technology makes it “easy peasy” to brand build. This article provides foundational things to do and the shortcuts that optimize how you do them.

 

Here’s the thing, either you control your brand or someone else will. There are people out there already spreading the word about who they think you are and how you (do or don’t) get things do. So, take control of the BRAND CALLED YOU, before someone else does it for you.

10 Predictions for the Marketing World in 2015

The beginning of the year marks the traditional time for blogger prognosticating, and I’ve created a tradition of predicting the big trends in SEO and web marketing over the last decade.

Source: moz.com

RandFish (MOZ) is pretty much spot on with his prediction. In this post he takes a look back at how his predictions for 2014 fared and then he shares what he sees in his crystal ball for 2015. The predictions of tech companies that will be likely targets for acquisition make for interesting read. Enjoy!

Why 2015 is video advertising’s breakout year

When it comes to video advertising, a lot can happen in a year.

Source: venturebeat.com

The Power of Visual Storytelling

TV Powerhouse – Wins Sherry Lansing Leadership Award

i.0.shonda-rhimes-vanity-fair
Watch this video of TV Powerhouse – Shonda Rhimes as she delivers her speech honoring all the women that came before her. Her speech is compelling and riveting because what she shares from the podium is true for women in every industry. http://www.hollywoodreporter.com/live-feed/shonda-rhimes-at-thrs-power-755878

What Happens to Society When Robots Replace Workers?

Facing the consequences of maximum efficiency.

Source: hbr.org

This is the story of what the role of humans will be as workers in our not too distant future. What work will be left for people to do when robots are designed, created and engaged to do everything?


Excerpt:

On June 26, 2013, Terry Gou, Foxconn’s CEO, told his annual meeting that “We have over one million workers. In the future we will add one million robotic workers.” This means, of course, that the company will avoid hiring those next million human workers.less

The Next Big Thing You Missed: Silicon Valley Bets Millions That This Site Can Improve Our Democracy | WIRED

The list of investors in petition site Change.org’s new $25 million funding round reads like a potted history of the internet industry, from Bill Gates and Arianna Huffington to the co-founders of Yahoo, Twitter, LinkedIn, and eBay.

Source: www.wired.com

Excerpt:

You’ve democratized all these industries, but you haven’t democratized democracy,”Rattray says.

Change.org represents Rattray’s attempt to channel the lessons taught by successful online businesses over the last 20 years into a medium that opens up the machinery of social change. 

Is the Era of Mass Manufacturing Coming to an End?

Not exactly, but makers have more options than ever.

Source: hbr.org

One thing is certain, businesses of the future will not look at all like businesses did in the 20th century.


“After two or three centuries during which manufacturing consolidated into larger and larger enterprises, technology is restoring opportunities for the lone craftsman making things at home, with extraordinary consequences for careers and lifestyles.”


Author – Peter Acton

The #FutureOfBusiness: Employees Will Rule

The #FutureOfBusiness 

Excerpt:

Organization needs to change to a more human one, not to only respond to the external market and consumer changes, but also because of internal pressures. No longer will current organizational structures and processes survive in the current environment.

Source: www.steamfeed.com

Adapt or Perish

People in today’s marketplace  are the most empowered consumers ever, and they know it. When you think marketplace remember, that applies to all of the people, your customers and employees too.


People have a low tolerance for BS from the brands they do business with.  

The resounding message from the marketplace, the people you need to be successful is,  be authentic.

  • Find your purpose
  • Make meaning
  • Be authentic

The marketplace will respect you for it.