The technology showcased in this video is a bit scary. I mean the fact that there is a system of computers, algorithms loaded with massive amounts of data on the habits, beliefs and temperament of each of us is intimidating. I imagine one way to look at the technology is to seek to understand it so we can understand how to make our own informed political decisions. The flip side is to understand how to call our ideal prospects to take action on the products, services we offer.
The CEO of Cambridge Analytica presents how his technology enabled Ted Cruz to make a compelling run for POTUS.
This video is important because each of us has the same opportunity to understand our ideal customers in detail. I suggest you listen well because if you do not your competitors are and in that case you ignore the message shared by CEO Nix at your company’s peril.
Tom Peters authored the book “The Brand Called You” in 2003. The title of that book continues to challenge business people to take responsibility for their professional brand then do the work to nurture and grow it’s value.
Most people don’t take responsibility for their brand or their effort is feeble. I mean how many people do you know that have a linkedIn pagewith no picture or the job posted is the internship they had 10 years ago when they we still a senior in college.
Today’s technology makes it “easy peasy” to brand build. This article provides foundational things to do and the shortcuts that optimize how you do them.
Here’s the thing, either you control your brand or someone else will. There are people out there already spreading the word about who they think you are and how you (do or don’t) get things do. So, take control of the BRAND CALLED YOU, before someone else does it for you.
RandFish (MOZ) is pretty much spot on with his prediction. In this post he takes a look back at how his predictions for 2014 fared and then he shares what he sees in his crystal ball for 2015. The predictions of tech companies that will be likely targets for acquisition make for interesting read. Enjoy!
This is the story of what the role of humans will be as workers in our not too distant future. What work will be left for people to do when robots are designed, created and engaged to do everything?
On June 26, 2013, Terry Gou, Foxconn’s CEO, told his annual meeting that “We have over one million workers. In the future we will add one million robotic workers.” This means, of course, that the company will avoid hiring those next million human workers.less
The list of investors in petition site Change.org’s new $25 million funding round reads like a potted history of the internet industry, from Bill Gates and Arianna Huffington to the co-founders of Yahoo, Twitter, LinkedIn, and eBay.
One thing is certain, businesses of the future will not look at all like businesses did in the 20th century.
“After two or three centuries during which manufacturing consolidated into larger and larger enterprises, technology is restoring opportunities for the lone craftsman making things at home, with extraordinary consequences for careers and lifestyles.”
Organization needs to change to a more human one, not to only respond to the external market and consumer changes, but also because of internal pressures. No longer will current organizational structures and processes survive in the current environment.