A mobile strategy for guaranteeing an engaged audience – Retail Gazette

A mobile strategy for guaranteeing an engaged audience
Retail Gazette
Time spent on mobile continues to explode, now at more than 23 per cent of all time spent with media.

Source: www.retailgazette.co.uk

See on Scoop.itModern Marketing Revolution

Why Employee Brand Ambassador Programs Fail

Source: image-store.slidesharecdn.com

Working with employees (internal customers) is the same as working with your external customer.

The leadership through quality model suggest every employee is an internal customer and your mission is to make every interaction about the quality of that engagement.

The Secret of Effective Motivation

Encourage people to do something for its own sake, not for its benefits.

Source: www.nytimes.com

Making meaning vs. Making money which is more important as a motivator? The survey says “Making Meaning” 1st and foremost always wins in the end.


Helping people focus on the meaning and impact of their work, rather than on, say, the financial returns it will bring, may be the best way to improve not only the quality of their work but also — counterintuitive though it may seem — their financial success.

9 (Short) Storytelling Tips From A Master Of Movie Trailers

See on Scoop.itThe ART of Storytelling

Buddha Jones co-founder John Long discusses mini-storytelling principles and the art of modern trailer making.

Art Jones‘s insight:

Trailers a short form and always driven by story formula.

See on www.fastcocreate.com