The way consumers see themselves determines their behavior—and you can influence that.
This article is about the when and why our prospects associate themselves with different Social Identities.
I believe that when you know who your product or service is designed to serve then you have taken the time to think deeply about who they are, where they live, how much they earn, etc. Each of us should know our ideal prospect so well that we have a pretty good idea what type of magnets they place on their in home refrigerator.
When you know who you and your business serve, inserting the notion of Social Identity into your marketing plans is easy peasy.
Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC]
The current research suggest that it’s not wise to throw out EMAIl and go exclusively SOCIAL just yet. Email still converts better than social. That is why landing pages always ask for email address and count that as a conversion, because we do social to capture email address and permission to market via email.
Here’s how to include social videos in your social media marketing plan and how to use social video.
This post is chock full of great ideas that are shared visually via video of course.
The business world has a strange habit of speaking about social media as if it were a mystical land where the nature of human conversations, relationships and emotions radically change – but they don’t. Asking the question, “Why would employees talk about our brand on social media?” is a bit like asking, “Why do people…
The Employee as Brand Ambassador:
Once you have embraced social media marketing as a tool, the next thing you do is think about how to reach the influencers in your marketplace.
Most companies completely ignore the ready pool of committed influencers, with allegiance to the brand and already committed to the success of every mission and marketing campaign. Those influencers are the trusted employees of the brand.
The following is a short list of the benefits companies do realize when employees are engaged and trained to become Brand Ambassadors.
(excerpted from the article)
“LinkedIn and the Altimeter Group have found that socially engaged employees are 27% more likely to feel optimistic about their company’s future and 20% more likely to stay at their current company. These same companies are 57% more likely to get increased sales leads and 58% more likely to attract talent.”
The title of my talk was “Giving Up Control: Leading in the Digital Era”. One key data point from Gallup that continues to astound me is that worldwide only 13% of people are engaged in their work. It’s higher in the US, standing at 30% but that’s still terrible!
I believe that a big reason for this is that we don’t give enough autonomy to, and respect the growing agency of our employees, especially for the Millennials who crave purpose and meaning in their work. The hierarchies that exist in our organizations were designed for a bygone era where efficiency and scale were paramount. But today, speed, innovation, and creativity are the sources of competitive advantage.
Companies have been responding, deploying collaboration platforms and enterprise social networks to connect people throughout the organization. Shrinking the distance between previously siloed departments, or between executives and the front lines sounds great — unless you’re a middle manager.
The biggest problem leaders face in the digital era is that power and influence are being decoupled from titles and organizational structure. So how can you be an effective leader? Here are the three things that organizations can do:
- Create a Culture of Sharing. Instead of hoarding information to be powerful, leaders have to become facilitators who accelerate the sharing of information across a networked organization.
- Encourage the Practice of “Followership”. The size and quality of your network, not your title, determines how much power and influence you have, and thus, how much you can get done. If employees could build their “followership” across the organization and even outside the organization, then even if their titles or jobs changed, they could still be highly effective. This creates tremendous security that allows these managers to make tough decisions that might otherwise jeopardize their livelihood.
- Ensure Networks are being used to Make Meaningful Decisions. People are smart — they won’t devote time to engaging unless they know it’s going to make a difference. The biggest mistake I’ve seen organizations do when trying to transition into the digital era is to use these new tools to create the equivalent of a digital water cooler — talking rather than getting work done. No wonder they don’t last! Get leaders to pay attention, make key decisions on these networks and people will come.
What each of these has in common is the need to give up control. In the talk, I shared the journey I’m going through as the parent of teenagers, as they push for greater autonomy and trust to make their own decisions. In our work, if we truly want to have an engaged workforce, then we’re going to have to lead differently, and establish a new kind of relationship and trust that’s created and deepened with these digital tools.
If Facebook is the personal social network then LinkedIn is the world’s professional social network. This site boasts 259 million members worldwide and nearly half of those, 110 million are in the US. With one-third of the entire US population on the service it would seem like a great place for getting access to healthcare professionals outside of normal channels.
The Klick Health survey of Linkedin usage by healthcare specialty says certain specialties are more active on LinkedIn than others, with Psychiatrist & Anesthesiologist being the top two specialties represented.
Gone are the days where LinkedIn was just a social media site for finding a new job. The network has evolved into the premier social destination for
Blazing trails for other hospitals to follow.
Lee Rainie will discuss networked information and the different ways users receive, process, create, and share it. He will describe the ways in which the new m…
How we receive, process, create, and share information.
PEW Internet Project
Nobody has figured out how to spot the most influential spreaders of information in a real-world network. Now that looks set to change with important implications, not least for the superspreaders themselves.
See on www.technologyreview.com