When you think you are not ready or not worthy of becoming a great leader, stop and ask yourself, if not you then who?
Each of has the same opportunity to accept the responsibility to join the ranks of successful LEADERS.
Find excerpt from article below:
When emotional intelligence first appeared to the masses, it served as the missing link in a peculiar finding: people with average IQs outperform those with the highest IQs 70% of the time. This anomaly threw a massive wrench into what many people had always assumed was the sole source of success—IQ. Decades of research now point to emotional intelligence as the critical factor that sets star performers apart from the rest of the pack.
Emotional intelligence is the “something” in each of us that is a bit intangible. It affects how we manage behavior, navigate social complexities, and make personal decisions that achieve positive results. Emotional intelligence is made up of four core skills that pair up under two primary competencies: personal competence and social competence.
Follow link below to article authored by: Dr. Travis Bradberry
This video provides a high level view of why you should commit to understanding your buyers at drill down levels and how to begin to do the work.
We believe that knowing your audience well enough to build credible “Buyer Profiles” and “Buyer Personas” is the first step to serving them well and selling more.
When you understand the narrative of the audience you serve you know the gains and opportunities they celebrate, you are intimate with the challenges and the pains they endure. When you know your audience well enough to tell the story of a day in their life as well as they can, that is when you are ready to market and sell to them.
This short video provides perspective on the extended value proposition offered by a well built buyer profile. When we do the work to build our profiles so they are accurate pictures of the people in the markets we serve, those very same profiles become central to the success of the content we produce, the marketing campaigns we run and the sales proposals we present.
When a Fortune 500 company runs a marketing campaign they employ “Big Data” resources to direct their messaging at precisely who they are trying to reach. Today with easy access to information each small and mid sized business has the very same opportunity to run highly optimized data driven marketing and sales campaigns. The only caveat is that you must do the work, the heavy lifting that goes into building buyer profiles and personas. In order to build buyer profile and to understand your buyer’s persona requires diligence and continued commitment to do the work. Diligence because the work is hard. Commitment because the people in the markets we serve are dynamic and in flux as they respond to an ever changing marketplace.
Sales leader are always thinking about this mantra “Always be Selling” . That mantra is aligned with the sales leaders need to always be retiring that monthly quota. This article offers 12 habits, that when cultivated bring focus to your days and high performance to your selling endeavors.
This is a presentation steeped in details. Frank discusses just those details that are required to be considered when creating your sales strategy. Now is the time to consider the company 2015 sales target and the strategies and tactics you will employ to attain them. Attending to the details outlined in this presentation, you will enter the new year with a solid strategy vs. a plan that is nothing more than a wish.