Scientific studies and neuroscience confirm for us the epic power of storytelling to reach and engage people. Because humans are wired to respond to a story, that is why storytelling drives sales.
In a research, study students were asked to make a one-minute pitch to their class. Only 1 in 10 of the students told a story. On average the students utilized 2.5 data points in their pitch. After all the students had pitched, they were asked to take a sheet of paper and write down what they remembered from each pitch. Only 5% of the students remembered the pitches containing data, however, the study showed 63% of the pitches made using story were remembered.
Stories are memorable.
Storytelling drives sales.
Want your presentations to be remembered, shouldn’t you be presenting your ideas using story?
When you think you are not ready or not worthy of becoming a great leader, stop and ask yourself, if not you then who?
Each of has the same opportunity to accept the responsibility to join the ranks of successful LEADERS.
Find excerpt from article below:
When emotional intelligence first appeared to the masses, it served as the missing link in a peculiar finding: people with average IQs outperform those with the highest IQs 70% of the time. This anomaly threw a massive wrench into what many people had always assumed was the sole source of success—IQ. Decades of research now point to emotional intelligence as the critical factor that sets star performers apart from the rest of the pack.
Emotional intelligence is the “something” in each of us that is a bit intangible. It affects how we manage behavior, navigate social complexities, and make personal decisions that achieve positive results. Emotional intelligence is made up of four core skills that pair up under two primary competencies: personal competence and social competence.
Follow link below to article authored by: Dr. Travis Bradberry
You know those super-productive people who manage to get more done than the rest of us? These are their secrets.
Sourced through Scoop.it from: www.fastcompany.com
Sales leader are always thinking about this mantra “Always be Selling” . That mantra is aligned with the sales leaders need to always be retiring that monthly quota. This article offers 12 habits, that when cultivated bring focus to your days and high performance to your selling endeavors.
by Jeff Shore I have been thinking and writing quite a bit lately about the disdain non-sales people express when they even hear the word sales. All too often c…
“The short answer: we earned it.”
Frank Cespedes gives the keynote presentation at the Sales Leadership Conference in Johannesburg, South Africa (October 2012).
This is a presentation steeped in details. Frank discusses just those details that are required to be considered when creating your sales strategy. Now is the time to consider the company 2015 sales target and the strategies and tactics you will employ to attain them. Attending to the details outlined in this presentation, you will enter the new year with a solid strategy vs. a plan that is nothing more than a wish.
Failing to plan is planning to fail – Alan Lakein