The Art of Standing Out – TAOSO

The Art of TAO

The story of how one business, The Art of Standing Out (TAOSO) was born out of another business, The Art of Inbound Marketing (TAOIM).

In 2009  I launched my social media marketing agency and named it The Art of Inbound Marketing (TAOIM). I was very pleased with myself when I selected that name because I had always wanted a business with my name in the mast head.  Utilizing the Art of, satisfied that itch and yes, I thought I was clever using the play on words – The Art of.  However, you’ll learn as you read on serendipity had intervened on my behalf and bestowed that moniker on my business for a reason.  TAOIM is focused on helping clients reach, engage and nurture conversations with their ideal prospect by by leveraging the power of words in on and offline conversations. What I mean by leveraging the power of words is, we show our clients how to create content in the proper context to reach their well defined audience of ideal prospects. Reaching your audience then speaking with them in context is how you use your words to create resonance which speeds you toward building credibility as someone that understands their narrative and deserves their trust.

In 2014 I added a second line of business to my practice, in order to provide a more end to end suite of solutions to the customers I serve. The new business employed the same naming convention TAO and ended with SO which denotes Standing Out. In full the new company name would become The Art of Standing Out (TAOSO).  The Art of Standing out focuses on using human centered design thinking and brand storytelling to create compelling brand strategies. With a solid brand strategy our clients are able to optimize their marketing efforts to in turn maximize their return on business development efforts and sell more.

In 2015 something almost magical happened.  During the early part of 2015 I realized the three characters making up the acronym TAO were not just a clever naming convention. The characters TAO have represented the name of the Chinese philosophy TAO (or DAO) for several millennia  The central principle of the TAO philosophy is everything is better when it works in harmony with everything else in the world. Merriam Webster says the TAO is: The art or skill of doing something in harmony with the essential nature of the thing.  What struck me was the reality that the intention of the word TAO was in fact consistent with the work that I was doing in both TAOIM & TAOSO. My business practices are focused on helping my clients establish alignment (or harmony – you choose) between the following ideas:

  • What they do
  • Why they do it
  • Who they do it for
  • How their audience of ideal prospects are changed after the acquire their products, service or solution.

Initially I thought, well that’s nice but you can not inject Chinese philosophy into your brand name. Who aside from me, a person with a decades old Tai Chi practice which is intrinsically connected to Taoist/Daoist thought.  I was certain people would not get it, the whole idea would be a bridge too far for my clients to cross, the brand would be rejected as being too frou frou.

Then, one day soon thereafter, I read a book by Elizabeth Gilbert titled Big Magic. In her book she wrote, and I paraphrase – As an artist there are times when you have a great idea, perhaps it’s a great treatment for a book. You work on the book and then one day you set it aside and begin work on something else. Elizabeth says that the MUSE is always watching the artist work. When the work is going well the job of the muse is to inspire. However, when the artist falters and falls into inactivity for far too long, the muse becomes anxious, believing the idea will not come into existence. So as guardian of great inspiration and great ideas the muse moves to take your idea from you and find someone else who is ready to embrace the idea, ready to use your idea to take action.  The muse moves to find someone committed to breath life into that great idea.

So it was with TAO, I had a choice. I could embrace the truth of what I do, why I do it and how my mission is to shepherd strategic alignment and harmony of all the discrete pieces of a business in order to help it grow and thrive. TAO would become, for me and my businesses an important piece of my intention puzzle.  Allowing TAO to remain central to my brand strategy serves as  a great reminder to me and the audiences I serve about what our work is all about.

And so my story goes, once upon a time I was happy because I’d found a clever way to incorporate my name into my brand.  Early on adding my name to my brand, was simply my ego talking. I was feeling satisfied with self. Today I own the true intention of the Taoist philosophy and employ the TAO in my name to allow to to serve as my guiding light, my northstar which guides all we do in the business.

So, end the end, The Art of Inbound Marketing – TAOIM & The Art of Standing Out – TAOSO, are two business names I and the proud papa of.

I came close to changing The Art of  Inbound Marketing – TAOIM & The Art of Standing Out – TAOSO, to more something more vanilla.

The acronym TAO remains part of my brand name, yet now it holds a esteemed position in our brand lore. TAO is about achieving alignment and harmony in my businesses and for the businesses and business pros in the markets I serve.

Now about the video attached below.

Quite a while ago I enjoyed the pleasure of talking with the host of Jonathan Tripp Live, Mr. Jonathan Tripp. During our conversation we talked about many things yet we always seemed to circle back to my sweet spot, how storytelling empowers Leaders to LEAD.

Jonathan is a great interviewer and asked thoughtful questions. There is a point during the interview where you will hear a long pause as I stop to process how to answer his question. Great questions are a signature of what makes a great interviewer and Jonathan is a great interviewer.

Hope you enjoy listening as much as I enjoyed the conversation.

Want to know more about any of the subject matter discussed contact Jonathan or I via the contact pop up at the bottom right part of this page.

We would live to hear from you.

Now get comfortable and listen in to our chat.

Follow the about.me link below and find several of my favorite social platforms. Each platform holds a unique position in either my professional or personal life which in my world are one in the same :). Have a look and gain a fairly complete picture of what makes the brand called Art Jones rock and roll. 🙂

Find the social platform that’s your fav and let’s meetup there too.

about.me/artjones.tv

#TAOSO

TAOSO is about Leading
Rise above the noise and stand out from the crowd!

Want to become a high performing sales leader, then nurture your emotional intelligence!

Leaders Lead
Emotional Intelligence is central to what enables you to become a ultra high performing sales LEADER

When you think you are not ready or not worthy of becoming a great leader, stop and ask yourself, if not you then who?

Each of has the same opportunity to accept the responsibility to join the ranks of successful LEADERS.

Find excerpt from article below:

When emotional intelligence first appeared to the masses, it served as the missing link in a peculiar finding: people with average IQs outperform those with the highest IQs 70% of the time. This anomaly threw a massive wrench into what many people had always assumed was the sole source of success—IQ. Decades of research now point to emotional intelligence as the critical factor that sets star performers apart from the rest of the pack.

Emotional intelligence is the “something” in each of us that is a bit intangible. It affects how we manage behavior, navigate social complexities, and make personal decisions that achieve positive results. Emotional intelligence is made up of four core skills that pair up under two primary competencies: personal competence and social competence.

Leaders
Will you accept the responsibility to become a LEADER?

Follow link below to article authored by: Dr. Travis Bradberry

Why Salespeople need to nurture their emotional intelligence

Are you a salesperson or a SALES LEADER?

Sales Leader

I read an article this morning with this title “Do sales people need to be thought leaders?  I say that the sales representative of today needs to be a leader and so much more.  This rebuttal addresses what happens when you do not encourage your sales rep to do the work to establish herself as a leader within the industry and line of business she serves.

Today’s sales landscape is very different than it was in the last century. In the 1900’s prospecting, following up, closing deals, objection handling and closing again was what was done because it worked. Back then salespeople had the upper hand, they had most of the information.  During much of the last century salespeople were indispensable (I’m referring to those well trained salespeople from notable companies like Xerox and IBM).

Today’s buyer is the most empowered buyer ever, because now they have easy access to information due largely to the ubiquitous nature of social and mobile media.  This HBR article excerpt says: “your customers including the ones you haven’t met—already know all about your offerings. On average, prospective buyers in business-to-business settings have completed 57 percent of their due diligence work before they engage a sales representative.”  Where does this leave salespeople?

Well without having something thought provoking, insightful or compelling to share with the customer team doing the due diligence it’s difficult to insert yourself into the buying cycle. Here’s what the average sales representative is relegated to when the sales manager says (1) Keep prospecting and the DM says, We have already selected our best 3 solution providers, (2) Keep following up with the DM!  DM says stop with the spam, it’s not wanted, (3) Keep closing, refer to items #1 and #2, their nothing to close.

When you do not encourage today’s sales representatives to do the hard work to establish their LEADERSHIP within the industry they serve you set them up to be consistently left out meetings with the economic buyer #LeadersOpenDoors.

Please join the conversation and share what you believe.

Stand Up to Stand Out – No Gimmicks

 

Standing out from the crowd is how you accelerate business growth. If it were easy to be a thought leader everyone would do it. Thought leadership is built u…

Sourced through Scoop.it from: www.youtube.com

Establishing Thought Leadership is #HardWork

The Authenticity Paradox – HBR

Why feeling like a fake can be a sign of growth

Source: hbr.org

Why Leaders Struggle with Authenticity

The word “authentic” traditionally referred to any work of art that is an original, not a copy. When used to describe leadership, of course, it has other meanings—and they can be problematic. For example, the notion of adhering to one “true self” flies in the face of much research on how people evolve with experience, discovering facets of themselves they would never have unearthed through introspection alone. And being utterly transparent—disclosing every single thought and feeling—is both unrealistic and risky.

For Leaders, Looking Healthy Matters More than Looking Smart – HBR

New evidence suggests that healthy-looking individuals are perceived as better leaders, even over intelligent-looking people.

Source: hbr.org

Have you ever thought of the state of your wellness and apparent health status as part of the brand called you? 

This study suggest that facial and physical cues versus cues that signal perceived intelligence informed the subjects in this study, who they believed would make the best leader.

So if you’re still smoking a pack a day, hate exercise and love chugging that soda big gulp accompanied by a bag of cheetos, you might have to forget that promotion or advancing in your career.

I believe it is unfortunate that we humans have biases. However thats the way its been when our identity was a product of which tribe we were from.

This study bears out the notion that we all have biases. The opportunity we each have before us is to be aware of those biases and manage our decision making accordingly. 

Remember Malcolm Gladwell’s book #Blink

Servant Leadership: Putting Your Team First, and Yourself Second

Being a servant leader can boost engagement, increase trust and build better team relationships. Includes 10 key characteristics of servant leadership.

Source: www.mindtools.com

Being brand and marketing strategist positions us to help brands build and lead communities of raving fans, thus leadership development is part of the job.

This article talks about the importance of knowing who you serve and why you serve them which is analogous to knowing your ideal prospect but ultimately more important because it positions the brand in role of servant.

The author provides 10 key characteristics of the servant leader within this article to cultivate and nurture as part of your brands leadership style. Enjoy! 

5 Quotes From Bill Gates That Will Teach You Valuable Life Lessons

Bill Gates is successful and generous beyond measure. What valuable life lessons can he teach us? Read these quotes and find your own success.

Source: www.lifehack.org

My Fav is #3 Discipline: 

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10. Don’t let yourself be lulled into inaction.”

What Your Mentor Isn’t Telling You About Your Future – Forbes

Mentorship is a hot topic these days – as people seek guidance about how to find success, but also significance, in their careers.

Source: www.forbes.com

“Wisdom is the currency for success and the eventual enabler of significance we all seek to attain. If you start your journey with your legacy in mind (not being so concerned about the details – but how to discover your legacy platform), you will soon be on your way to a flourishing career.”

3 Reasons You Shouldn’t Be Bashful About Selling Your Own Products

Working with a half heart is like running with one leg. We’ll get passed up.
Michael Hyatt

Source: michaelhyatt.com

Michael Hyatt keeping it simple.

Excerpt:

Leadership is service. Normally we hold back because we don’t want to be seen as driven by ego. But that just means we’re focusing too much on what others might think about us. Leadership is not about us. It’s about the people we’re trying to help.