The business world has a strange habit of speaking about social media as if it were a mystical land where the nature of human conversations, relationships and emotions radically change – but they don’t. Asking the question, “Why would employees talk about our brand on social media?” is a bit like asking, “Why do people…
The Employee as Brand Ambassador:
Once you have embraced social media marketing as a tool, the next thing you do is think about how to reach the influencers in your marketplace.
Most companies completely ignore the ready pool of committed influencers, with allegiance to the brand and already committed to the success of every mission and marketing campaign. Those influencers are the trusted employees of the brand.
The following is a short list of the benefits companies do realize when employees are engaged and trained to become Brand Ambassadors.
(excerpted from the article)
“LinkedIn and the Altimeter Group have found that socially engaged employees are 27% more likely to feel optimistic about their company’s future and 20% more likely to stay at their current company. These same companies are 57% more likely to get increased sales leads and 58% more likely to attract talent.”