Your Biggest Social Media Risk: Not Doing Anything About Social Employees | WIRED

The business world has a strange habit of speaking about social media as if it were a mystical land where the nature of human conversations, relationships and emotions radically change – but they don’t. Asking the question, “Why would employees talk about our brand on social media?” is a bit like asking, “Why do people…


The Employee as Brand Ambassador:

Once you have embraced social media marketing as a tool, the next thing you do is think about how to reach the influencers in your marketplace.

Most companies completely ignore the ready pool of committed influencers, with allegiance to the brand and  already committed to the success of every mission and marketing campaign. Those influencers are the trusted employees of the brand.

The following is a short list of the benefits companies do realize when employees are engaged and trained to become Brand Ambassadors.

 (excerpted from the article)

“LinkedIn and the Altimeter Group have found that socially engaged employees are 27% more likely to feel optimistic about their company’s future and 20% more likely to stay at their current company. These same companies are 57% more likely to get increased sales leads and 58% more likely to attract talent.”

Content Strategists: Use SEO to achieve your content goals #ConfabEU

58 slides created by AleLearn how to align SEO criteria and principles to content development to achieve better organic search results.


This presentation has a total of 58 slides packed with solid information how to maximize getting found online via SEO strategies.

She’s made the slides fun and entertaining too, who says SEO must be boring?

See on Scoop.itModern Marketing Revolution

Creating an online community in France – YouTube

Yvanie founded Renaloo in 2002, which is now considered to be the most important renal patient association in France. This video presents Yvanie’s achievemen…


A journey from diagnosis to patient to storyteller and advocate. #Leadership


How to Share Content That Readers Will Want to Re-Share

Now, it’s true that content – in this case the item you’re sharing – will always be king. But if the king doesn’t command respect, no one will listen to his speech, right?


See on Scoop.itModern Marketing Revolution