Want to market your product, then do it with boldness

When you are in the business of promoting your brand and you do not, do the work to, provide an amazing user experience, shame on you.

 

There was a time not many years ago, when simply knowing which one or offline channel to promote your product on was enough. Today everyone is using those same channels and making lots of noise. So what is a brand to do?

 

HOW we advertise, market, promote and sell anything means everything.  Do your best to assure you entertain your ideal prospects sufficiently for them to remember how it made them feel, and they will come back for more.

#BrandStorytelling

Lifestyle Lab of the Future

Rest inspires creativity and innovation
Beautiful picture depicting how each time we seize the opportunity to relax we prepare ourselves to rise to every challenge.

This post is an exploration of how in a world that moves at the frictionless speed of the internet going SLOW is not just good for us yet an important ingredient to fueling what we need most, a deep well of creativity and innovative thinking.

Yesterday I sat in my easy chair with the Sunday edition of the New York Times to read for a while. For me reading articles written by interesting people with thought provoking ideas is relaxing and in the end, I feel somewhat smarter 😉

While turning the pages i came upon a click bait sort of title “The Rest of your Life”. Yes, I was captivated by the title and dove into reading. The author, Arianna Huffington says that when we REST you get more done. She suggests that we are so busy seeking to participate in the next disruption or running fast in order to not be disrupted or extinguished by digital darwinism.

The article echoes those bygone days when returning home from a day at work was to return to your oasis of tranquility, calm where you could get good sleep to awake the next morning rested. What happened to those 40 hour work week days? Today we live in an always on world of multitasking. A world where we celebrate how little we sleep. We live in a world where being stressed and overworked at work are badges of honor. Oh, how times have changed.

The ancients knew, REST is central to our wellness. The ancients wrote “Work provided the means to live, while rest gave meaning to life.” Modern science now validates what the ancients knew. Science tells us when we are serious and disciplined about rest we are more creative. When we look at the great artist that documented how they found the muse that inspired their work almost all of them attribute being thoroughly rested as a key to accessing the muse.

The video that follows provides us with a snapshot of a venture being crowdsourced in Sweden. Mette Helbæk and Flemming Hansen ran a magical restaurant but  sold everything to create a back to nature experience for themselves and the people they serve. Why, because they believe the way to live a good life in the future is for each of us to find our piece of Walden pond. To connect with the wild, with nature, with the quiet woods and the roar of the waterfall or ocean wave. To find those places in nature where rest falls upon us because we fall in lie with the rhythm of nature as the thump thump thump of the multitasking world of work falls away. We rest and return refreshed bringing ourselves more aligned with nature and learning how to harmonize with our natural surrounding in order to fuel our creative  and innovative flow states.

So you want to be more creative and innovative, go into the wild and rest for a while.

 

 

Danny Macaskill: The Ridge – YouTube

#TheRidge is the brand new film from Danny Macaskill… For the first time in one of his films Danny climbs aboard a mountain bike and returns to his native …

Source: www.youtube.com

The narrative is solitude and excitement possible while biking high in the Scottish mountains. Beautifully shot. Nicely done!

Shanghai Tower – YouTube

story of one city, it’s 23 million residents and The Shanghai Tower is a super tall skyscraper under construction in Lujiazui, Pudong, Shanghai. Construction work on the tower began in November 2008. Upon i…

Source: www.youtube.com

This video is the story of the City of Shanghai it’s 23 million residents and their newest architectural jewel, the Shanghai Tower, 2nd tallest building in the world.

#Modern #Marvel #VerticalCity #GreenSpace

Some meditation sparks better brain performance – Futurity

Not all types of meditation produce relaxation, report researchers who studied four variations in Nepal and Thailand.

Source: www.futurity.org

Once upon a time meditation was thought to be the domain of yogis and hippies, now science has proven that meditation is a practical method to quickly increase brain performance.

See on Scoop.itModern Marketing Revolution

Alibaba Plans to Raise Up to $21 Billion in Possible Largest Tech IPO Ever

Alibaba is nearing what may be the largest public offering from a tech company ever.

Source: mashable.com

To put the Alibaba IPO into content, the Facebook IPO raised 16 billion.

See on Scoop.itModern Marketing Revolution

The Burning Man Time-Lapse to End All Burning Man Time-Lapses

Seven minutes. It’s not often we run across a time-lapse that lasts seven minutes, and even less often we actually watch the whole thing, slack-jawed, from

Source: petapixel.com

It’s about creating ART & Community

See on Scoop.itObjet d’Art

Always #LikeAGirl – YouTube

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a h…

Source: www.youtube.com

What does it mean to > Throw Like A Girl?

Intel Visual Life – Zoe Keating, Avant Cellist – YouTube

Professional Cellist Zoe Keating is the Avant Cellist. In this film by Intel, we get to know Zoe and how, through her beautiful cello work intertwined with a…

Source: www.youtube.com

A musician’s story well told!

Swedish Gallery Holds First Art Auction Based On Emotions

Kosta Boda, a glassworks art gallery in Kosta, Sweden, recently did an experiment at an art auction that is unlike any before: bidders, instead of bringing cash to spend on the over €25,000 worth of art at the auction, needed to only bring their emotions.

Source: gawker.com

The participants were hooked up to technology that could read their heart rates and how much they were sweating when they were shown images of the ART.

The participant that experienced the highest physical reaction to the ART upon seeing it, won that ARTwork.

This was truely a silent auction.

The #QuantifiedSelf

 

The Washington Ballet’s hardest dance moves – YouTube

See on Scoop.itObjet d’Art

PostTV goes behind the scenes at the Washington Ballet to get six professional dancers to show off the most difficult moves in their repertoire.

Art Jones‘s insight:

#Power #Beauty #Grace

See on www.youtube.com