“Great achievement is born of great sacrifice, and is never the result of selfishness.” Napoleon Hill

Is great achievement born of great sacrifice?

For the answer: Watch Casey Neistat’s final VLOG linked below.

caseyneistatCasey Neistat started a VLOG in March 2015.  Today he decided to stop daily uploads of his amazingly engaging video stories (VLOG). Casey amassed nearly 6,000,000 subscribers from the beginning through today,  that’s 18 months of uploading a thoughtful, often funny yet always compelling video each day. Within hours of each upload, his videos would garner 100’s of thousands of views, which is simply amazing. How much money did Casey earn from his VLOG, suffice it to say the answer is LOTS.

So why would one of the planet’s most successful VLOGgers decide to kill the goose that consistently laid golden eggs, every day? Well, here is what Casey said on today’s final VLOG episode, I paraphrase:

“With each success comes a bigger more audacious goal”

Casey’s VLOG had become too easy to produce. He began the VLOG in order to ignite and inspire his creative talents each day. In order to rise to the occasion to create something awesome everyday, he created a system that made conceiving, creating, editing and uploading great content everyday. In the end nearly eighteen months after the VLOG began Casey decided the thrill was gone. The thrill of facing the daily deadline, the daily creative challenge, the challenge of discovering something about his life that would be worth sharing with millions of his followers everyday, the thrill was gone.

Casey decided to kill his golden goose in order to rise above the success of his VLOG, to strive to continue to achieve more, be more to find a new muse a new inspiration.

So what’s next?

Surely Casey will find what he is looking for and continue to create, innovate and amaze us all!

Remember, what Casey knows, great achievement is born of great sacrifice!

So what’s the lesson learned from Casey Neistat is embodied in this question:

“What are you willing to sacrifice in order to become better at delivering what you offer the people you serve?”

 

It’s time to prepare your marketing plan for the new year?

This is a great article. The author does not beat you over the head with his knowledge he makes you laugh at yourself because yes, at some point in time we all have resembled the persons being called out in the article.  Yes, we’ve all been there and made these mistakes we just hope you did these things a long long time ago in a distant past. Enjoy the quick read and good luck in all things in the New Year!

 Things Not to do in 2017

Outsource to an expert
Don’t do these thing in 2017

Why Building Buyer Profiles Matters

This video provides a high level view of why you should commit to understanding your buyers at drill down levels and how to begin to do the work.

We believe that knowing your audience well enough to build credible “Buyer Profiles” and “Buyer Personas” is the first step to serving them well and selling more.

When you understand the narrative of the audience you serve you know the gains and opportunities they celebrate, you are intimate with the challenges and the pains they endure. When you know your audience well enough to tell the story of a day in their life as well as they can, that is when you are ready to market and sell to them.

This short video provides perspective on the extended value proposition offered by a well built buyer profile. When we do the work to build our profiles so they are accurate pictures of the people in the markets we serve, those very same profiles become central to the success of the content we produce, the marketing campaigns we run and the sales proposals we present.

When a Fortune 500 company runs a marketing campaign they employ “Big Data” resources to direct their messaging at precisely who they are trying to reach. Today with easy access to information each small and mid sized business has the very same opportunity to run highly optimized data driven marketing and sales campaigns. The only caveat is that you must do the work, the heavy lifting that goes into building buyer profiles and personas. In order to build buyer profile and to understand your buyer’s persona requires diligence and continued commitment to do the work. Diligence because the work is hard. Commitment because the people in the markets we serve are dynamic and in flux as they respond to an ever changing marketplace.

RocketTAOSOLG

Are you a salesperson or a SALES LEADER?

Sales Leader

I read an article this morning with this title “Do sales people need to be thought leaders?  I say that the sales representative of today needs to be a leader and so much more.  This rebuttal addresses what happens when you do not encourage your sales rep to do the work to establish herself as a leader within the industry and line of business she serves.

Today’s sales landscape is very different than it was in the last century. In the 1900’s prospecting, following up, closing deals, objection handling and closing again was what was done because it worked. Back then salespeople had the upper hand, they had most of the information.  During much of the last century salespeople were indispensable (I’m referring to those well trained salespeople from notable companies like Xerox and IBM).

Today’s buyer is the most empowered buyer ever, because now they have easy access to information due largely to the ubiquitous nature of social and mobile media.  This HBR article excerpt says: “your customers including the ones you haven’t met—already know all about your offerings. On average, prospective buyers in business-to-business settings have completed 57 percent of their due diligence work before they engage a sales representative.”  Where does this leave salespeople?

Well without having something thought provoking, insightful or compelling to share with the customer team doing the due diligence it’s difficult to insert yourself into the buying cycle. Here’s what the average sales representative is relegated to when the sales manager says (1) Keep prospecting and the DM says, We have already selected our best 3 solution providers, (2) Keep following up with the DM!  DM says stop with the spam, it’s not wanted, (3) Keep closing, refer to items #1 and #2, their nothing to close.

When you do not encourage today’s sales representatives to do the hard work to establish their LEADERSHIP within the industry they serve you set them up to be consistently left out meetings with the economic buyer #LeadersOpenDoors.

Please join the conversation and share what you believe.

4 MAJOR OBJECTIONS EVERY SALES LEADER HAS ABOUT SOCIAL SELLING

Join the ranks of the modern sales leaders, begin sharing your authority in your chosen field via social.

(Link via Hat)

Leadership
Standing Up to Stand Out

The Art of Storytelling

Want to grow your business, liberate your origin, founding, product, customer and evolution stories. (Link to article here)

Story is as old as humankind!
“Those who tell the stories rule society.”Plato

The Future of Design


SpaceX is exploring methods for engineers to accelerate their workflow by designing more directly in 3D. We are integrating breakthroughs in sensor an

Sourced through Scoop.it from: www.youtube.com

Elon Musk demonstrates how design and manufacturing are evolving.

 

Living in the 21st century will become even more amazing.

See on Scoop.itThe Future of Everything

Defining A Growth Hacker: Three Common Characteristics

In this series titled “Defining a growth hacker”, I will be exploring the meaning and practical application of growth hacking through a number of..

Sourced through Scoop.it from: techcrunch.com

If your not maximizing these three things you are not a growth hacker; (a) Data (b) Creativity (c) Curiousty. Growth hacking is just as much an art as it is a science. #GrowthHack #TAOSO

Inbound Marketing Is Under Attack: A Thoughtful Response

Inbound marketing flies in the face of traditional advertising. Find out whether your company should be practicing inbound or sticking with ads.

Sourced through Scoop.it from: www.square2marketing.com

Excerpt: 

Buyers are different!

“We don’t need salespeople, ads, direct mail, calls, fancy brochures or many of the old-school marketing tactics that were a requirement just 10 years ago. Not only do we not need them, but we also don’t want to buy from brands that insist on using them. Instead, we’re opting for brands that respect our journeys and create experiences for us that enhance those journeys. This massive change is why inbound marketing and content marketing work so well and why they are so challenging for people to understand and master.”

Hover Camera 360 Pano sample video

Sourced through Scoop.it from: www.youtube.com

Imagine having a camera hover near you constantly recording your every move without you needing to fibble with controls, sound too good to be true?  Well, get ready because the Hover Camera has arrived.  

See on Scoop.itThe Future of Everything

Never Quit

NeverQuit

China’s LeEco teases its very own autonomous electric car


LeEco really wants the world to know it isn’t just about TVs and smartphones. After the announcements of its investment in Faraday Future and Aston Marti

Sourced through Scoop.it from: www.youtube.com

The Chinese are coming with an electric self driving car called the LeSee. Should Elon Musk and his Tesla be worried?  No worries for Musk, competition only means there is a market for self driving electric cars. Let the competition begin!

See on Scoop.itThe Future of Everything

Are you sharing your brand stories?

Those Who tell Stories

How do brands keep us interested and engaged? They tell us their stories.

All brands have stories.  The brands that tell the most interesting story wins our attention.  

The reason story works so well is because humans are wired for story. Neuroscientists have proven that stories change our biology. When we hear stories of distress our bodies release the hormone cortisol. When we hear a story that elicits empathy in us our bodies emit the hormone oxytocin.  Yes story has the power to change our biology.

Watch this video produced by Mont Blanc and watch closely how the brand storyteller takes you on a journey through time, a journey that shows you how they have served people just like you, or the person you aspire to be like.

Then watch another video produced Burberry a 150 year old brand based in the UK. Burberry hired Angela Ahrendts as the new CEO and one of  the first things she did was hire a cultural anthropologist to tell the story of the historical Burberry brand. Once the story was catalogued Ms. Ahrendts published it as a book and provided a copy to each employee. The intention in sharing the book with employees was to inspire them to ignite a passion for the brand and fuel a connection to the mission to revive the aging English business icon. The book became a source of pride. The brand was new and exciting again.

Before Angela Ahrendts arrival Burberry had forgotten their brand story. The employees and the customers had forgotten why Burberry existed, they had forgotten who they served and how they were purpose built to serve a specific audience that had a very specific sense of value and style.  

These two youtube videos show us visual storytelling at it’s best. Mont Blanc’s story is exactly 2 minutes and 20 seconds and the Burberry story is 5 minutes and 27 seconds. I submit that when you watch these videos in total you too will begin sharing the compelling stories that your brand has to tell.

That is the power of .