The Power of Storytelling – Change your story, change your world!

The power of storytelling.

Change your story, change your world!

When we think of storytelling we might think of the first children’s book we read, our favorite writer, director or how the business world is now infatuated with harnessing the power of story.

Storytelling hasn’t changed only the technologies we use to convey and share our stories has (WordPress, Facebook, Instagram, Snapchat).

However, those stories are not what this video is about. This video presents a compelling series of vignettes showing us how when people change their personal narrative, the story they tell themselves about themselves. Their new story has the power to change how they see themselves, enabling them to step own their power and place in the world.

Words have power. When we string them together in the form of a story our words grow in power. Be careful of the words you use to describe who you really are. Don’t deceive yourself, don’t believe the hype.

You are the actor, writer, director, producer, set designer, casting director of your life. So, be careful of the role you cast yourself in,  the script you hand yourself.

The Power of Story!

 

 

It’s your movie make it great!

Privacy vs. Security

Facial recognition algorithms and deep learning computers are now capable of picking your face out of a crowd in Beijing, London or New York City.  We already live in an always-on world largely due to the powerful mobile media computers we carry with us everywhere we go 24 x 7.

The price we pay for security in our modern world is our privacy.  The privacy vs. security is a challenging debate for most because in Democracy Freedom equals Privacy. Only time will tell how

Only time will tell how this debate evolves. However, what we do know is technology isn’t sitting back and waiting for the debate to arrive at a conclusion. technology will continue to advance at an ever-quickening rate.

This is only the beginning!

If you think the capability shown in this video is an invasive intrusion on your privacy wait until the internet of things begins to connect anything a chip can be affixed to everything (#IOT & #IOE).

Security vs. Privacy

Mary Meeker’s Annual Forecast 2017

People that know understanding patterns in markets is key to forecasting future trends anxiously await Mary Meeker’s annual report. Mary says her report is built to be read, however for the attention deficit crew you will find a video synopsis that runs for 33 minutes yet covers all of the industries and markets.

ENJOY!

What’s Next!

(Follow this link to report)

The Art of Standing Out – TAOSO

The Art of TAO

The story of how one business, The Art of Standing Out (TAOSO) was born out of another business, The Art of Inbound Marketing (TAOIM).

In 2009  I launched my social media marketing agency and named it The Art of Inbound Marketing (TAOIM). I was very pleased with myself when I selected that name because I had always wanted a business with my name in the masthead.  Utilizing the Art of, satisfied that itch and yes, I thought I was clever using the play on words – The Art of.  However, you’ll learn as you read on serendipity had intervened on my behalf and bestowed that moniker on my business for a reason.  TAOIM is focused on helping clients reach, engage and nurture conversations with their ideal prospect by by leveraging the power of words in on and offline conversations. What I mean by leveraging the power of words is, we show our clients how to create content in the proper context to reach their well defined audience of ideal prospects. Reaching your audience then speaking with them in context is how you use your words to create resonance which speeds you toward building credibility as someone that understands their narrative and deserves their trust.

In 2014 I added a second line of business to my practice, in order to provide a more end to end suite of solutions to the customers I serve. The new business employed the same naming convention TAO and ended with SO which denotes Standing Out. In full the new company name would become The Art of Standing Out (TAOSO).  The Art of Standing out focuses on using human-centered design thinking and brand storytelling to create compelling brand strategies. With a solid brand strategy, our clients are able to optimize their marketing efforts to in turn maximize their return on business development efforts and sell more.

In 2015 something almost magical happened.  During the early part of 2015, I realized the three characters making up the acronym TAO were not just a clever naming convention. The characters TAO have represented the name of the Chinese philosophy TAO (or DAO) for several millennia  The central principle of the TAO philosophy is everything is better when it works in harmony with everything else in the world. Merriam Webster says the TAO is: The art or skill of doing something in harmony with the essential nature of the thing.  What struck me was the reality that the intention of the word TAO was, in fact, consistent with the work that I was doing in both TAOIM & TAOSO. My business practices are focused on helping my clients establish alignment (or harmony – you choose) between the following ideas:

  • What they do
  • Why they do it
  • Who they do it for
  • How their audience of ideal prospects is changed after they acquire their products, service or solution.

Initially, I thought, well that’s nice but you can not inject Chinese philosophy into your brand name. Who aside from me, a person with a decades-old Tai Chi practice which is intrinsically connected to Taoist/Daoist thought.  I was certain people would not get it, the whole idea would be a bridge too far for my clients to cross, the brand would be rejected as being too frou-frou.

Then, one day soon thereafter, I sat down with a perfect cup of coffee to read a book by Elizabeth Gilbert titled Big Magic. In her book, she wrote, and I paraphrase – As an artist, there are times when you have a great idea, perhaps it’s a great treatment for a book. You work on the book and then one day you set it aside and begin work on something else. Elizabeth says that the MUSE is always watching the artist work. When the work is going well the job of the muse is to inspire. However, when the artist falters and falls into inactivity for far too long, the muse becomes anxious, believing the idea will not come into existence. So as guardian of great inspiration and great ideas the muse moves to take your idea from you and find someone else who is ready to embrace the idea, ready to use your idea to take action.  The muse moves to find someone committed to breathe life into that great idea.

So it was with TAO, I had a choice. I could embrace the truth of what I do, why I do it and how my mission is to shepherd strategic alignment and harmony of all the discrete pieces of a business in order to help it grow and thrive. TAO would become, for me and my businesses an important piece of my intention puzzle.  Allowing TAO to remain central to my brand strategy serves as a great reminder to me and the audiences I serve about what our work is all about.

And so my story goes, once upon a time, I was happy because I’d found a clever way to incorporate my name into my brand.  Early on adding my name to my brand, was simply my ego talking. I was feeling satisfied with self. Today I own the true intention of the Taoist philosophy and employ the TAO in my name to allow to to serve as my guiding light, my northstar which guides all we do in the business.

So, end the end, The Art of Inbound Marketing – TAOIM & The Art of Standing Out – TAOSO, are two business names I and the proud papa of.

I came close to changing The Art of  Inbound Marketing – TAOIM & The Art of Standing Out – TAOSO, to more something more vanilla.

The acronym TAO remains part of my brand name, yet now it holds an esteemed position in our brand lore. TAO is about achieving alignment and harmony in my businesses and for the businesses and business pros in the markets I serve.

Now about the video attached below.

Quite a while ago I enjoyed the pleasure of talking with the host of Jonathan Tripp Live, Mr. Jonathan Tripp. During our conversation, we talked about many things yet we always seemed to circle back to my sweet spot, how storytelling empowers Leaders to LEAD.

Jonathan is a great interviewer and asked thoughtful questions. There is a point during the interview where you will hear a long pause as I stop to process how to answer his question. Great questions are a signature of what makes a great interviewer and Jonathan is a great interviewer. Yes, I’m talking about the video at the top of this page.

Hope you enjoy listening as much as I enjoyed the conversation.

Want to know more about any of the subject matter discussed contact Jonathan or me via the contact pop up at the bottom right part of this page.

We would love to hear from you.

Now get comfortable and listen in to our chat.

Follow the about.me link below and find several of my favorite social platforms. Each platform holds a unique position in either my professional or personal life which in my world are one in the same :). Have a look and gain a fairly complete picture of what makes the brand called Art Jones rock and roll. 🙂

Find the social platform that’s your fav and let’s meet up there too.

about.me/artjones.tv

#TAOSO

TAOSO is about Leading
Rise above the noise and stand out from the crowd!

Want to become a high performing sales leader, then nurture your emotional intelligence!

Leaders Lead
Emotional Intelligence is central to what enables you to become a ultra high performing sales LEADER

When you think you are not ready or not worthy of becoming a great leader, stop and ask yourself, if not you then who?

Each of has the same opportunity to accept the responsibility to join the ranks of successful LEADERS.

Find excerpt from article below:

When emotional intelligence first appeared to the masses, it served as the missing link in a peculiar finding: people with average IQs outperform those with the highest IQs 70% of the time. This anomaly threw a massive wrench into what many people had always assumed was the sole source of success—IQ. Decades of research now point to emotional intelligence as the critical factor that sets star performers apart from the rest of the pack.

Emotional intelligence is the “something” in each of us that is a bit intangible. It affects how we manage behavior, navigate social complexities, and make personal decisions that achieve positive results. Emotional intelligence is made up of four core skills that pair up under two primary competencies: personal competence and social competence.

Leaders
Will you accept the responsibility to become a LEADER?

Follow link below to article authored by: Dr. Travis Bradberry

Why Salespeople need to nurture their emotional intelligence

Marketing to Millennials

Millennial Businesswoman

When marketing to millennials:

The same old marketing techniques simply don’t cut it with tech-savvy millennial audience (Defined as those between the ages of 18 and 34 in 2015).

Online Marketing to Millennials

The Power of Visual Communications

Challenge Yourself!

Challenge Yourself!
If it doesn’t challenge you it doesn’t change you!